Analyst Counterpoint reports that despite the coronavirus pandemic, global smartphone sales in February fell by only 14% compared to the same period last year, which was not as bad as expected.
At the same time, the Chinese smartphone market fell by 38%. Analysts confirm that mobile phone sales are moving from offline to online. In February, retail sales in China fell by more than 50%. However, this decrease was partially offset by an increase in online sales, so the overall decline was 38%.
Samsung holds the first place in sales in the world with a share of 21.9%. Apple ranks second with a market share of 14.4%. Huawei ranked third with a market share of 13.2%. In terms of supply and demand, Huawei has the largest coverage in China. In fact, Huawei’s performance was much better than expected: in February, smartphone sales exceeded 12 million units, and the manufacturer’s share in the world market fell by only 1%.
Xiaomi takes the fourth place, followed by Oppo, Vivo and Realme, which occupied 9.2%, 8.2%, 6% and 2.7% of the global market, respectively.
Counterpoint senior analyst Jene Park, speaking of the impact of the coronavirus pandemic outside of China, noted that while China and South Korea are gradually recovering, the worst stage is not over.