Xiaomi has already opened more than 6,000 stores in China alone.
The Chinese manufacturing giant Xiaomi is doing well in the Chinese smartphone market. From the very beginning, Xiaomi’s marketing strategy has been focused strictly on online.
However, company sales increased significantly when Xaomi began developing a retail chain of stores. Moreover, the company is doing this at a fast pace, for example, only today in China, 100 retail stores Mi Store are opening simultaneously. It is worth adding that in total Xiaomi has already opened more than 6,000 stores only in China.
Xiaomi Group Vice President and General Manager of the Redmi brand, Lu Weibing, said Xiaomi will continue to explore new off-line sales opportunities.
The first Xiaomi store in China opened on September 12, 2015. This happened about five years after the company began operations in 2010.