Between Christmas and New Year, shoppers spent over $ 1.4 billion on the App Store.
According to Apple, buyers spent $ 1.42 billion on the App Store between Christmas and New Year, that is, from December 24, 2019 to January 1, 2020. This amount is 16% more than in the previous year. At the same time, $ 386 million of this amount was spent on January 1. The growth of this indicator for the year amounted to 20%.
Considering that the growth in demand for smartphones and other hardware is weakening, Apple is aiming to increase sales through applications and services such as the recently launched Apple TV + streaming service or the Apple Care Extended Warranty program.
Statistics also reflect a large shift in spending during the winter season in the United States – consumers are increasingly spending money on apps and purchases on the Internet, rather than in ordinary stores.
According to Mastercard, from November 1 to Christmas Eve, US buyers spent almost one fifth more money online than they did a year ago. Online sales account for 15% of all retail sales.
The App Store’s growth figures are roughly in line with Apple’s overall revenue from the service segment, which grew 16% in the last fiscal year ending in September to $ 46.3 billion. For comparison: iPhone sales for the same period fell by 14%, to $ 142.4 billion.
Apple charges a commission of 15% to 30% on all sales through the App Store.