Google and Fitbit today announced an upcoming acquisition. Under the terms of the final agreement, Google will buy Fitbit shares at $ 7.35 per share. The total transaction amount will be about $ 2.1 billion.
The American company Fitbit specializes in wearable electronic devices. The Fitbit team will join Google just as it was once absorbed by Nest. Fitbit itself specifically emphasized in its press release that data on the health and athletic achievements of users will not be used by Google for advertising.
Separately, Google announced the imminent launch of wearable devices under the brand Made by Google, which became possible as a result of a deal with Fitbit.
Rumors about Google branded smart watches have been around for quite some time, but now the first official confirmation has occurred. And we can expect the Pixel smartwatch to appear soon.