Goldman Sachs, an investment company, said Friday it expects a significant drop in sales of Apple iPhone smartphones due to the coronavirus. More precisely, it is expected that due to the restrictions adopted in many countries aimed at combating the pandemic, sales will decrease by 36% in the current quarter. In addition, Goldman Sachs experts believe that average selling prices for Apple consumer devices will decline during the recession and remain at that level even after sales in quantitative terms recover.
“We do not assume that as a result of this recession, Apple will lose users relative to its existing base. We simply assume that existing users will use the devices longer and choose cheaper options when buying new ones, ”analysts say.
Apple will release its next quarterly report on April 30.