Due to the increase in memory.
According to the source, the contract prices for “graphic” DRAM in the next quarter will grow by more than 5%. As a result, prices for AMD and Nvidia video cards will rise.
True, the cost increase should be insignificant, since memory is far from the only component of 3D-cards. At the same time, the source says that next year the demand for “graphic” DRAM will exceed the supply, so that prices may well continue to rise after the first quarter.
In terms of demand, next year Sony and Microsoft will begin mass production of next-generation consoles, which, like all current AMD and Nvidia graphics cards, will use GDDR6 memory.